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Are You Wasting Your Marketing Budget?

If you haven’t given your marketing budget consideration lately, it may be time to take a closer look at it. If you’re not getting the results you want or expect, it could be because you’re allocating money to the wrong things. Here are five ways to make sure you’re not wasting your hard earned dollars.

1. Don’t invest too much in traditional marketing techniques, like having hard copies of posters printed. Also referred to as outbound marketing, this type of marketing won’t deliver the return-on-investment you’re after. Inbound marketing, on the other hand, will deliver the results you’re looking for. Inbound marketing is when you create something that customers want and entice them to come to you instead of going after them. This could be writing a white paper and then running a Google Ad so people can find it when they search for something specific.

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Are you making the right first impression? Don’t mess up with these mistakes.

If you’ve heard it once, you’ve heard it a million times: you never get a second chance to make a first impression. Make sure you get it right the first time by avoiding these common first impression mistakes.

Mistake #1: Wearing the Wrong Clothing

Dress appropriately. Take your style cues from the person you’re trying to impress. You may like dressing casually, but if you’re interviewing at a law firm, you’ll want to refine your look.

Mistake #2: Not Knowing Who You’re Meeting

Research the person you’re going to meet. This is extremely important in business, whether you’re meeting a colleague or going on an interview. You need some context when you’re speaking with someone new. In a business setting, people will expect you to have some background information.

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Holiday Marketing Ideas for your Small Business

It’s never too early to start pulling your holiday marketing campaign together. Plan out everything you can ahead of time, setup scheduling and automation, and make your life easier once the hectic holiday season finally does roll around. This will also make it easier to adjust your strategy as you go along and notice what your competitors are doing.

1. Remember that repetition is the key to selling. Don’t be afraid to market your products over and over. Send e-mails that promote the same products, mail out direct mailers, and mail holiday cards that announce your upcoming sales.

2. Get your customers moving and encourage them to make a purchase right away by offering time-limited deals.

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Essentials to Dressing for Success


There are many factors that generally need to come together to help you succeed in the business world. For example, you may need to find an excellent source of business credit to provide you with extra working capital. This capital can be used for everything from opening the doors on a start-up to pay for seasonal marketing campaigns, develop new products and more. In addition to this important element, successful business professionals also need to dress the part by paying close attention to their appearance every day. There are a few essentials that professionals can pay attention to in order to ensure they are making a great first impression on everyone they meet.

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How To Increase Your Profits By Decreasing Costs


In any economic climate, it is important for a business to keep tabs with how their costs are cutting into their profit margins. Even if sales and profits are excellent, any cost to the business will lower the potential earnings of the company. Here are some ways a business can increase their profits by decreasing their business costs.

Focus on Labor Costs

Small and medium businesses can suffer high costs as a result of issues related to labor and human resources. There are many different ways to look at reducing labor costs. One way is to outsource certain administrative functions to third parties or temporary employees. At the same time, keeping quality workers is essential. Having regular turnover at the office will eat into the profits thanks to recruitment costs and lower productivity. By looking at how labor affects the business, a company can commit to specific actions that can keep the business running with high productivity and low costs.

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Surprising Ways the Fall Season Will Affect Your Workplace Performance

Autumn brings with is a lot of expected changes: pumpkin-flavored coffee, leaves that change colors and the beginning of a new school year, to name a few. It also plays a role in workplace performance, a change that most people are unaware of. Here are the surprising ways that the switch from summer to fall can affect your job.

1. Most people become more productive during the fall, according to Harvard Business School. Why? Bad weather makes people work harder. People aren’t tempted to head outside, take a day off or extend their lunch break when it’s rainy or cold. There isn’t as much mental distraction as there is on a nice, warm day, so workers are more efficient when it comes to their business-related tasks.

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Important Steps to Take When You Hire Your First Employees

Employees are the lifeblood of any small business or startup. Their actions represent your brand’s integrity and professionalism and their intellectual contributions can help propel your business to the next level. But come hiring day, most business owners struggle to find the right group of individuals thus ending up with a week employee base. Here are 5 important steps you should take when hiring your first employees.

Set a Capital Limit

If you’re hiring your first employees, your business is most probably on its infancy stage and not generating any revenue yet, at least not consistently. Plan and prepare for the costs of procuring your employee base. The more skill and experience candidates bring to the table, the higher salaries they will be demanding. If capital is running dry, seek an investment from Business Credit & Capital. With cash advance options specifically designed for businesses like retailers and restaurants, you can sell a percentage of your future profits and use the upfront payments without any limitations.

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Reasons That Your Business Could Be Missing Out On Potential Customers


If a business loses many potential customers, sales will suffer throughout the year. According to industry experts, there are seven reasons why shoppers don‘t spend their money at certain stores.

Frequent Employee Changes

The most successful businesses turn potential customers into loyal customers because the managers hire great employees. Business relationships help companies grow, so you should not rotate your sales teams and sales reps when it is not necessary.

Poor Sales Copy

If your e-commerce store is losing potential customers, your audience probably does not understand the sales copy. The content should be interesting; if the content is complex, visitors will leave the page quickly.

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Motivate Your Sales Team with These Easy Rewards


Your sales team is the heart of your business and, if they are not motivated, your business is going to suffer. Choosing the right rewards to motivate your sales team can be a challenge for any business owner. However, if you do choose the right one, you will notice the difference immediately. The following are some ideas for an easy reward system that will get everyone on your sales team motivated to be the top seller:

Monetary Incentives

Beyond the regular commission, offering your sales team monetary incentives may be a turning point in how many sales your team generates. The fact is that money is often the motivator for many people. As long as they know they will earn more money, they will work harder.

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Ways for Your Business to Increase Its Visibility on LinkedIn

LinkedIn isn’t only useful for finding jobs. It provides an excellent tool for promoting your business to potential clients and employees on the Web. However, this is more complicated than simply trying to gain as many connections as possible. There are a number of ways to increase your firm’s visibility:

Get Involved

1. Like and post comments on other users’ updates. Share a connection’s news if you consider it helpful or interesting. Keep in mind that the “notifications” section of LinkedIn can help you find updates that relate to your industry.

2. Establish or contribute to a niche interest group. It should be relevant to your company’s economic sector. For example, an electronics brand might create a group for truckers who use CB radios. Remember to initiate and take part in the discussions.

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