If you haven’t given your marketing budget consideration lately, it may be time to take a closer look at it. If you’re not getting the results you want or expect, it could be because you’re allocating money to the wrong things. Here are five ways to make sure you’re not wasting your hard earned dollars.
1. Don’t invest too much in traditional marketing techniques, like having hard copies of posters printed. Also referred to as outbound marketing, this type of marketing won’t deliver the return-on-investment you’re after. Inbound marketing, on the other hand, will deliver the results you’re looking for. Inbound marketing is when you create something that customers want and entice them to come to you instead of going after them. This could be writing a white paper and then running a Google Ad so people can find it when they search for something specific.