As a private funding company we have developed priceless relationships with our ISO’s, paid hundreds of thousands of dollars to them in commissions and put the future of our business in their hands. Trust has been built when promises were made and kept.
When I worked in a company that sold Lingerie, I needed to travel around the country to show the new styles (No, I did not model them) and try and make sales. I would meet people face to face only to feel uneasy about doing business with them. Although I was moderately successful, the amount of time spent traveling, being away from home and living out of a suitcase would swallow up time I could have been better spent managing the company and expanding the business.