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Should Your Business Outsource?

In this day and age, businesses have more opportunities than ever to grow, expand, and diversify their offerings. From another angle, business have more opportunities than ever to hone their core offerings and develop a potent product or exemplary service for their clients and customers. From yet another angle, businesses have more resources than ever to provide exceptional customer support and infrastructure for their operations.

Outsourcing
Where do these resources come from, and what is special now, as opposed to the past? The answer is outsourcing. Businesses, more than ever, can allay many of the start-up headaches and frustrations of scaling their staff or human resources by outsourcing a variety of their functions to individuals and organizations who are specialized to handle such tasks.

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Why You Shouldn’t Ignore Google+ as a Social Media Channel for Your Business

If you have a business of any kind, you probably already know the benefits of social media. However, most businesses focus on Facebook and Twitter, and ignore the potential to be found in using other platforms. One such platform is Google+. What exactly is it? It’s a social media platform created by Google in 2011. In effect, it adds social networking to Google’s other services. According to the New York Times, more than 300 million people use Google+ every month. It’s not just another social network; it’s a valuable tool for marketers. Here are some reasons why you shouldn’t ignore Google+ as a social media channel for your business.

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Four Ways to Best Prepare for the End of the Year

It is never too early to begin preparing for the end of your business year. For a smooth end to the year, consider the four ideas listed below:

Keep Financial Documents in Order
While your small- or medium-sized business may not utilize a full-time accountant or bookkeeper, there are still many ways for your business to avoid the year end rush and keep from drowning in paperwork. It can be difficult to keep financial documents up-to-date, but it is one of the most important aspects of running a financially healthy business.

As the years go on, if bookkeeping does not become any easier, you may want to consider adding an accountant to your payroll. An experienced accountant can save you and your business money, now and in the long run, by finding tax credits, claims, and other perks you would not have thought to pursue.

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What Does Apple Pay Mean For Your Business?

New technology has changed the operations of all types of business in recent years, and those companies that have been in the forefront of these changes have benefited the most. Apple Pay has already caused a changes in large corporations, such as Walgreen’s, Macy’s and Whole Foods. Smart business owners are making similar moves to implement this new system of payment as quickly as possible to draw in new customers and assure their current customers that they accommodate the new changes that seem to be occurring daily.

What Is Apple Pay?
Smart phones have always had the potential of providing another way to make mobile payments. However, up until now, the public has been slow to accept this method as a safe and viable way to make their daily purchases. When Apple, Inc. introduced its new iOS8.1 operating system for iPhones and iPads, the ability to pay for goods with your phone offered an easy way to users to perform payment functions safely and conveniently. Smartphone payment eliminates the problem of credit cards passing through a number of hands at establishments, providing more safety for users. As the system becomes more widely available, the traditional credit card, stored in the customers’ wallet, will become a dinosaur.

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Ways to Get Your Customers in the Holiday Spirit

Holidays are infamous for being great for sales. From the thousands of teddy bears and chocolates sold each Valentine’s day to the endless deals of Black Friday, customers have a good reason and excuse to buy more during the holiday season.

Even if your business is about a service like cleaning or automotive repair, you can still create a holiday campaign that will capitalize on these lucrative moments. Here are four tips for getting your customers into the holiday spirit.

1. Run a Promotion- Customers expect deals during the holidays. Better yet, they’ll purchase promotions. Instead of trying to sell your regular amount at the standard price, use the holidays as an excuse to sell more for less. Not only will you be able to generate more revenue, but you’ll engage customers in a new way that they weren’t expecting. Creating a promotion is a way of celebrating the holiday — customers will enjoy getting a special deal that’s only come around because of the special day. Consider allowing layaway purchases, offering new coupons or designing discounts that are named for the holiday.

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Why Branding Your Business is the Most Important Thing to Do For Your Company

Branding your business is the most important thing you can do. You may think that sales will propel your business, but you are not going to make enough sales if your business is not branded properly. When you follow the steps for branding your business, you will discover that you can make your business far more popular than you ever thought possible.

The Logo
Your business needs a logo, but it needs a logo that people will enjoy looking at. If you have tried to do your logo on your own, you are going to find that the logo does not look professional. You want your logo to look like it belongs to a massive corporation, and you need to make sure a designer does the job for you. A quality logo makes your business look more attractive, and a quality logo can be placed on all your products or marketing.

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