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Kick-Start Sales for 2015

Here are 3 great tips from Business Credit and Capital for avoiding the post-holiday sales slump and kick-starting sales. Make winter’s sales for January and February 2015 drive your best monthly profit ever!

1. Roll Out New Products or Services for the Post Season
Most businesses reveal new products or tempt their customers with a new service right before the holiday shopping season to maximize sales. The trouble with that strategy is that after the New Year, they have no ammunition left to drive January and February’s sales.

During the 2015 holiday season, try holding back one or two sure-fire products or new services to reveal post-holiday. Make the offer so tempting that it will be hard for a customer to resist. A house cleaning special, an upscale kitchen appliance or branded clothing at a fabulous price – anything that will make customers look twice and be tempted.

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5 Ways to Market Your Business for Free

Despite the volatility being experienced in the global economy, the opportunity to launch a small business has never been greater. The dynamic of large corporations streamlining their executive roles has left a significant number of well-qualified individuals with the task of redefining themselves as small business owners. Equipped with their unique skill sets, these individuals have effectively launched small firms that offer their unique services at an intimate level. The challenge that each of these businesses face is determining an efficacious method of marketing the business with little to no budget.

There are multitudinous methods of marketing a company on a minimal budget. In fact, there are some methods that are completely free. This article will focus on five marketing ideas that are completely free and are proven to produce efficacious results.

1. Use Social Media
Any list compiled on methods that will allow a small business owner to market their business for free, would be remiss without the inclusion of social media. The massive expanse of the internet has given social media its grand power. By visiting any social media network, a business owner will find a multiplicity of individuals discussing a plethora of topics. There are literally millions of people on any given social media platform at any given time. By investing the time to post content on a regular basis, it is easy to build a consistent and loyal following on a couple of the major platforms, such as Facebook and Twitter. This will allow a business to develop relationships that have the capacity to last.

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Google Analytics Tips for Small Business Owners

Google Analytics is a powerful platform that helps website owners analyze their web traffic and gives recommendations on how to improve their website. Small businesses can benefit from these types of analytics tools to not only increase traffic, but also increase sales.

Know What Questions You’re Trying to Answer
Google Analytics provides a myriad of information to webmasters, but unless you know what you’re looking for, the available data can get overwhelming. As a small business, it’s best to open Google Analytics with an idea of what kind of information you’re looking to glean from the data. Common questions many small businesses ask include:
• Which websites are providing the most referral traffic?
• Are people finding our website through related or unrelated keyword searches?
• Which keywords are driving the most traffic to our blog?

By answering direct questions, you can continually hone your SEO and growth goals by targeting problem areas.

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Ways to Increase Sales During Slow Seasons

Ways to Increase Sales During Slow Seasons
It happens to all businesses. Small to medium sized businesses dread those times in a business year when they know a slump is coming. Fortunately, these are usually short-lived for most of these businesses. Keeping sales robust during slow seasons takes a bit of ingenuity. It means studying the reasons for sales slumps and shoring up the weakest spots in sales campaigns when it’s needed most.

Tips on Increasing Sales During a Slump
Generally, the slowest time of the year for many businesses is January. This is the post-holiday slump that seems endlessly locked into lackluster sales. The second slump of the year may also occur in key weeks in summer when sales decrease due to vacation distractions.

Bi-Annual Signature Business Events
One of the best tips to avoid these slumps is to create a signature company event that customers look forward to annually. For example, a service oriented business might have a twice-a-year, in-house consultation offered for free or at a discount. This helps increase customer traffic. For product oriented businesses, a special, fun and exciting event customers will look forward to is certain increase sales. The ideas for such bi-annual events should be unique, evergreen and singularly linked to the company’s name and identity.

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