Month: June 2015

Search engine optimization has changed in the last decade. From simply creating massive amounts of links and stuffing dozens of keywords into one article, websites are now focusing more on quality of both the articles written and links they obtain. The ability to leverage written content is what makes the difference in organic search traffic.
The following tips will help you increase organic search traffic to your website.

Update Your Content

Always update your content on a consistent, weekly basis. Search engines love updated content, and content that is written for humans to read.
Updating content doesn’t necessarily mean rewriting everything on your website’s main pages. Create a blog and write articles that are at least 300 words in length that relate directly to the product or service you offer. Use relevant keywords in each article and make sure not to intentionally repeat them more than three times.

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Home business owners are faced with consistent dilemmas that require time, energy and attention. If their attention is driven in the wrong direction, their company suffers from the inconsistencies and frivolous activities that drain the efficiency in their work day.

So what is considered efficient?

Efficiency is the ability to identify opportunities that save time, money and ensures successful activities Home businesses are targets for the worst outcomes in most circumstances, but our review of three simple ideas can help change the approach taken to build one’s position in any industry.

Re-evaluate Your Position

Your business plan has an outline of your goals. What happens when you re-evaluate and change things around to make your business profitable? Well, certain factors play in the success of a home business; a strong niche market and assets like strategic partnerships, associations and positions ensures success.

Specialize to limit the amount of distractions your business gets from non-buying clients.

Successful businesses specialize and engage audiences who are passive buyers. With a given plan in mind, you can control the amount of focus you place on certain aspects of your business to ignore the consistent struggles of marketing & engaging customers who do not need nor want your services.

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Overview

For many businesses, social media a great way to engage and interact with clients. Many companies owe their marketing success and increases in customers to social media. However, there are times when unfortunate events happen when using social media. For example, a business may send out an ill timed tweet, or their social media accounts may be hacked and let out bad information. At the end of the day, if a business has various social media accounts long enough there is probably going to be a crisis of some kind that must be responded to. How a business responds to a social media crisis can mean the difference in an event that blows over quickly versus one that stains the company for years to come. Here are several steps on how to handle a social media crisis.

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Everyday people are bombarded with emails making it essential to your marketing strategy to set yourself apart. When sending emails to your target audience, consider the following tactics to actually get your emails opened and read.

Keep Emails Short and to the Point

No matter how much effort you put into writing it, very few people will take the time to read a long, wordy email. Everything about your email should be short and sweet. Start with a brief subject line, preferably only 3-4 words, and try to use words or phrases that grab people’s attention. When you look at your subject line ask yourself if it makes you curious. Subject lines that make people wonder are more likely to be opened. You can accomplish this by giving them some of the information in the subject, but they have to open the email to find out the rest.

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Your landing page is the first impression that your customers will receive about your business. If it is not properly streamlined and optimized, then that first impression will also be the last impression. Optimization is especially important as it increases the likelihood of visibility as well as engagement after a click through.

Here are some of the ways in which you can better optimize your landing page.

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Social media platforms have become a better place for businesses to reach out to their customers and maintain good relationships with them. Getting and maintaining clients in a business requires more than just advertising for the available products. One has to maintain close relationships with the customers to enhance the business operations. Businesses aim at settling loans provided by business credit and capital entities and therefore everything has to be done to ensure that all the money borrowed from the companies has been recovered and paid back.

Instagram is a social site that has provided businesses with a chance to interact freely with their customers through posting images of products on sale for them to see. Images usually provoke emotions more than the other forms of communication and, therefore, the best way to inform customers about the products they can access. Below are some of the ways Instagram can be used to build stronger customer relationships.

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Overview

For any small or medium sized business, growth is essential in order to compete and survive in the work place. Many times, new companies experience explosive growth in the beginning and then struggle to grow at the same rate. There are many trends in the market place right now that any business owner can adopt in order to grow his or her business, It is important not only to continuing growing, but to also make sure that the growth is organic and profitable. At the end of the day, a business is open in order to be profitable and the growth strategy should reflect that.

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