Many people think using coupons is out of date in today’s digital world. But there are some very good reasons why your business should offer coupons. Here are five of them.
To increase sales
When you use coupons, your hope is that you will drive more customers to your store. While you are reducing the price on the item the coupon is for, you are hoping for a sufficient sales volume increase to offset the discount. Another hope is that people who come to your store to use the coupon find other things they want to buy.
To get new customers
As long as coupons have been around, one of their main purposes has been to drive new customers to the store. For many people, a coupon that offers a freebie or a significant discount is the only way to get them through the door. While many of those coupon users will visit your store once to use the coupon and never return, at least some will be converted into regular customers, which is something that may not have happened without the coupon offer.