LinkedIn isn’t only useful for finding jobs. It provides an excellent tool for promoting your business to potential clients and employees on the Web. However, this is more complicated than simply trying to gain as many connections as possible. There are a number of ways to increase your firm’s visibility:
1. Like and post comments on other users’ updates. Share a connection’s news if you consider it helpful or interesting. Keep in mind that the “notifications” section of LinkedIn can help you find updates that relate to your industry.
2. Establish or contribute to a niche interest group. It should be relevant to your company’s economic sector. For example, an electronics brand might create a group for truckers who use CB radios. Remember to initiate and take part in the discussions.