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Are you making the right first impression? Don’t mess up with these mistakes.

If you’ve heard it once, you’ve heard it a million times: you never get a second chance to make a first impression. Make sure you get it right the first time by avoiding these common first impression mistakes.

Mistake #1: Wearing the Wrong Clothing

Dress appropriately. Take your style cues from the person you’re trying to impress. You may like dressing casually, but if you’re interviewing at a law firm, you’ll want to refine your look.

Mistake #2: Not Knowing Who You’re Meeting

Research the person you’re going to meet. This is extremely important in business, whether you’re meeting a colleague or going on an interview. You need some context when you’re speaking with someone new. In a business setting, people will expect you to have some background information.

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Free and Affordable Ways to Advertise Your Business

Anybody who’s ever started a business, or at least been in on the ground floor, knows how difficult, confusing and time-consuming it can be to find and retail clients, not to mention expensive. Read on for free and almost-free ways to market your business.

1. Tap into your local news networks.

Many area newspapers, magazines, TV stations and radio stations will be happy to interview you, read your press release or write about you. Often, you won’t be charged a thing, especially if it will help the publication to promote your services. For example, if a radio station knows their audience will love your products, they benefit from having you on as a guest.

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Holiday Marketing Ideas for your Small Business

It’s never too early to start pulling your holiday marketing campaign together. Plan out everything you can ahead of time, setup scheduling and automation, and make your life easier once the hectic holiday season finally does roll around. This will also make it easier to adjust your strategy as you go along and notice what your competitors are doing.

1. Remember that repetition is the key to selling. Don’t be afraid to market your products over and over. Send e-mails that promote the same products, mail out direct mailers, and mail holiday cards that announce your upcoming sales.

2. Get your customers moving and encourage them to make a purchase right away by offering time-limited deals.

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Essentials to Dressing for Success


There are many factors that generally need to come together to help you succeed in the business world. For example, you may need to find an excellent source of business credit to provide you with extra working capital. This capital can be used for everything from opening the doors on a start-up to pay for seasonal marketing campaigns, develop new products and more. In addition to this important element, successful business professionals also need to dress the part by paying close attention to their appearance every day. There are a few essentials that professionals can pay attention to in order to ensure they are making a great first impression on everyone they meet.

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How To Increase Your Profits By Decreasing Costs


In any economic climate, it is important for a business to keep tabs with how their costs are cutting into their profit margins. Even if sales and profits are excellent, any cost to the business will lower the potential earnings of the company. Here are some ways a business can increase their profits by decreasing their business costs.

Focus on Labor Costs

Small and medium businesses can suffer high costs as a result of issues related to labor and human resources. There are many different ways to look at reducing labor costs. One way is to outsource certain administrative functions to third parties or temporary employees. At the same time, keeping quality workers is essential. Having regular turnover at the office will eat into the profits thanks to recruitment costs and lower productivity. By looking at how labor affects the business, a company can commit to specific actions that can keep the business running with high productivity and low costs.

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Surprising Ways the Fall Season Will Affect Your Workplace Performance

Autumn brings with is a lot of expected changes: pumpkin-flavored coffee, leaves that change colors and the beginning of a new school year, to name a few. It also plays a role in workplace performance, a change that most people are unaware of. Here are the surprising ways that the switch from summer to fall can affect your job.

1. Most people become more productive during the fall, according to Harvard Business School. Why? Bad weather makes people work harder. People aren’t tempted to head outside, take a day off or extend their lunch break when it’s rainy or cold. There isn’t as much mental distraction as there is on a nice, warm day, so workers are more efficient when it comes to their business-related tasks.

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