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Benefits Of Social Media To Small Business

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The advance in internet technology has an enormous rise in social media followers recently. Social media is becoming a platform for sharing social life and fun but a potential market for business. The large traffic on social media is a perfect opportunity for small business to make reach their customers and sell their products. Social media technology allows clients to reach more customers in the areas their products are sold to increase product awareness.

The way people communicate has changed at this age of social media. It has provided and an excellent platform for business to connect with existing customers and reach new customers for their products. Looking at the numbers on social media is an indication and powerful platform for small enterprises. Social media are accessible in vast areas that have an internet connection. It’s available 24/7 small business can take this opportunity to relay information to their customers. Below are some of the social media benefits for startup and small business.

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How To Prepare Your Business For The New Year

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You’ve replaced that hideous sweater your aunt gave you for Christmas, taken the tree down, packed up the decorations and recuperated from the weekly campout from your relatives. Now, it’s time to focus on your business again. But how do go about preparing for the new year? This ages-old question is best answered by following several key tips that can get rev up your team and company objectives and get you on the road to achieving even greater success in the new year.

Assess Your Team
You need the right people in place to succeed this year. Do you have them? If not, assess employees’ strengths and weaknesses and determine the areas in which they need developing. Initiate training programs to get people up to speed. You also need to determine if you have enough employees to meet your objectives. If not, hire new ones. Use an experienced search firm, if necessary, so you can better vet candidates.

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Ways to Budget for Unexpected Expenses in Business

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Overview

Every business is going to have unexpected expenses come up from time to time. It is important that a business is prepared for these expenses. There are plenty of ways to plan for these expenses throughout the course of the year. The best way for a business to be prepared for unexpected expenses is to be in a solid financial state. Having a nice emergency fund in the bank and a high credit rating can go a long way in getting out of a financial jam. Here are several ways to budget for unexpected expenses as they occur.

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Ways Small Business Owners Can Save On Healthcare Finances

Although healthcare costs for small business employees are typically high, there are ways to save money on most medical finances.

Choose a High-Deductible

If your premium rates are expensive, consider a plan that has a lower premium and a higher deductible. By taking this route, you will probably pay $10,000 to $15,000 for each employee.

The insurance provider will give you a contract rate for the healthcare services. The cost of the services may be half of what you will pay if your business didn’t have healthcare insurance. Most companies will let you investment a certain amount of money into a saving account, which can be used with your deductible.

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Are You Wasting Your Marketing Budget?

If you haven’t given your marketing budget consideration lately, it may be time to take a closer look at it. If you’re not getting the results you want or expect, it could be because you’re allocating money to the wrong things. Here are five ways to make sure you’re not wasting your hard earned dollars.

1. Don’t invest too much in traditional marketing techniques, like having hard copies of posters printed. Also referred to as outbound marketing, this type of marketing won’t deliver the return-on-investment you’re after. Inbound marketing, on the other hand, will deliver the results you’re looking for. Inbound marketing is when you create something that customers want and entice them to come to you instead of going after them. This could be writing a white paper and then running a Google Ad so people can find it when they search for something specific.

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