Photo Credit: HTSABO
One of the most important principles in building an effective social media presence is to recognize its business purpose. A huge number of managers mistakenly believe they can advance their business faster by using social media as a broadcast platform. In reality, their best option is to use the medium for one-to-one contact. Their profile should both invite and support that option.
There is a well known principle that says a human face is the most eye-catching element in advertising creatives. The human brain is uniquely qualified to notice and evaluate the meaning in a human being’s expressions. So it stands to reason the first thing you should include in any kind of public-facing profile is someone’s picture. They should be smiling and look approachable. This will make your profile attractive and encourage more potential customers to subscribe. It will also encourage credit and financial companies to do business with you. As most business leaders know: entrepreneurs get credit. Businesses get billed.