A strong company culture plays a vital part in the growth of any business. Many executives fail to realize that there are substantial advantages to high employee morale. Often this can equate to big boosts in profit compared to an environment where employees are not positively engaged. A strong culture means lower turnover, which means lower recruiting and
training costs, better performance, better relationships, stronger loyalty, and more diligence in responsibility, all of which lower costs and improves profitability in all departments. Here are some ways to improve your own company culture.
Make Promoting the Culture Part of the ProcessInstitute policies that support the culture you’re seeking. Employee engagement can be part of a feedback loop that welcomes feedback on any personal or company-wide issues, from all sources and at all times. Not only does this give executives direct insights into employee issues and expectations, but it creates a flood of ideas that may well contain a few valuable solutions. Communication, process, technical, and organizational issues are things that can only be experienced from the inside out.
Make Employees Part of the Culture
In addition to channels of positive communication, it can be beneficial to convey to all managers, supervisors, and other key personnel, such as sales and HR, the importance of observing some positive workplace behaviors. An environment of simple courtesy, collaboration, mutual respect, and just plain having fun can become habits that promote better working relationships.
All employees should also feel a connection to the company and its mission. Company-wide emails and posted reports should be open about financial situations, organizational changes, new projects, initiatives, and marketing campaigns. HR and management should be encouraged to discuss these affairs with their staffs. Employees should have ample opportunity to acquire knowledge and take an interest in the company as a whole, not just their own role or department.
“Employee of the month” awards may sound hackneyed, but it’s important that employees see the value in good service. Recognition of not just outstanding performance, but great attitudes and ethics, is important to both individuals and employees at all levels. It helps them to feel a sense of belonging, pride, and confidence that improves job satisfaction and motivates efforts. Even such rewards as a gift certificate or a day off are a small price to pay for improving employee dedication.
A Strong Brand
It’s also important that companies take steps to establish and maintain a strong, recognizable, and positive branded image in all their interaction with the world outside, as well. This inspires confidence in customers, but also pride in employees and in the surrounding community that your company is part of.
Success involves creating a strong, cohesive culture that engages all parties with your business plan. In the same way, weak company cultures can have a negative effect. Unfair practices, lack of recognition, and lack of reward lead to low motivation, lackluster performance, and eventual disloyalty. Poor leadership decisions and limited profits can suggest a failing company that has the same adverse results. It’s important that businesses maintain an attitude of financial health through regular payroll, projects, and updated technologies.
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Your goal in providing a strong business culture is to get higher levels of performance from your team, and greater commitment from both staff and customers. Recognition, reward, and good policies and habits are an important part of inspiring others to take part in your culture. But mere speeches fall short after a while- maintaining an image as a healthy, successful company as opposed to a weak and struggling company is also important.