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How to Woo Potential Clients


Businesses sell their products and services to people in order to make money. Without customers, the business cannot sustain itself and meet its basic goals. As a result, business owners use various techniques to get their brand name out there. While many large corporations enjoy the success of marketing, most small businesses find themselves in challenging situations that hinder their marketing progress. Some of them lack the knowledge and financial capability to market their products. This article will look at simple and cost-effective techniques on how to woo customers as a small business owner.

Create Partnerships

You need to team up with businesses that offer the same products and services to enhance your market presence. For instance, if your business specializes in computers, interact with technology companies. Building relationships with other companies will help you enhance your customer base and improve your sales volume. Your relationships should not only apply to companies, but it should also involve individuals. Strong human relationships will also increase your chances to get customers. A person who interacts with you well on a regular basis will most likely refer other people to your business.

Offer Discounts

Offer discounts and deals to customers who come to buy your products and services. Many people love discounts since they give them an opportunity to save money and enjoy the product they want at the same time. Some deals and discounts even encourage customers to buy more products than they intended because the opportunity may not be there the next day. When you offer deals and discounts, the customers will develop a strong brand loyalty and even refer others.

Discounts and deals can also create a strong brand recognition. Most small businesses use the technique to publicize themselves. The good news is that there are a wide variety of websites that advertise deals from different companies on their platforms. You can take advantage of these platforms to promote your offers.

Word of Mouth Works

Though it is an outdated form of marketing and advertising, word of mouth will always work for you. It is an effective method that can bring good results at a low cost compared to TV and radio advertising. Since most people are increasingly becoming wary of paid advertising services, this method continues to be a safe alternative. Another good thing with this technique of advertising is that you can use your loyal and satisfied customers to spread the message. However, you have to provide a great customer experience to give them a reason to market your products and services.

Evaluate the Market

You need to do a comprehensive audit of the market to determine what customers want. As a small business owner, focus more on what the customers want than what you want to offer. For instance, a customer may want a product that costs less than $30, yet you have a complementary product that costs $50. In this case, you have to adjust your pricing to meet the customer’s need.

Increase Your Budget

Budget is one of the primary factors you need to consider when wooing potential customers before they leave. It is obvious that you have to spend to get high-quality customers. You must increase the budget to enable you to present and identify customers efficiently in the market. In case you don’t have enough money, you can always borrow from the bank. Most banks require a lot of documents, which are difficult to get, to process your loan. However, there are other effective lenders such as Business Credit & Capital that can give you a quick loan without a lot of documentation.

Use Online Marketing

Most people prefer online stores for their shopping needs. Create an interactive website where the customers can come to view your products. Also, create an interactive blog section to allow you discuss with your customers and solve emerging issues. You can also invest in pay-per-click services. Create a Facebook and a Twitter account to funnel traffic to the website and increase your prospects. Also, offer free shipping services to customers who prefer to shop online. Make sure you put in place simple payment methods that allow the customers to purchase remotely without any problem. You can open a PayPal, Skrill or a Pioneer account.

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The Beginner’s Guide to Making a Good Website


A website is a powerful marketing tool, especially if it’s done right. If you’re thinking about starting a website for your business, you will want to make sure you’re focused on creating something that is trustworthy, professional and motivating. This isn’t something you want to create during your lunch hour.

In today’s technological era, having an online presence is crucial, and if you don’t have this presence yet, it’s important this priority is at the top of your to-do list.

To make sure your website rises above the rest, here are a few things you will want to keep in mind to create a website customers will love:

Fast Loading Times

Google and other search engines love fast loading times, and if your website takes longer than 10 seconds to load, you will have a problem ranking for key terms. Since most websites today are made with CMS platforms, such as WordPress, it’s important to pay close attention to the plugins you download. These plugins are often the cause of a slow loading website.

Back It Up

Hackers are everywhere, and they don’t care how small your website is. If your website has a flaw, it’s going to be hacked, so to save yourself the headache of redoing your website, make sure you have a backup system in place. This backup system should download a copy of your website daily, and it can often be done with your hosting provider. If they don’t offer this feature, consider using a third-party service.

Watch the Domain Name

Try your hardest to stick to a .com domain name since these are the easiest to remember. Also, avoid using any hyphens or numbers in your domain because this can often lead to confusion as well.

Have a Business Plan

Just like a business plan for your brick and mortar business, you should have a plan for your website. What do you want to get out of this website? Do you want to promote it via search engines to gain more exposure, or are you just looking for a place to send potential customers? Preparing a business plan allows you to set goals and have a clearer path for the future.

Be Prepared to Publish Content

Be prepared to publish content to keep both the search engines and your visitors happy. Search engines tend to favor websites that are frequently updated because this shows them you’re actively working on your website. Good content also keeps visitors coming back because they may deem you an expert in the field. When it comes to the creating the content, don’t publish it for the sake of updating your website; instead, you will want to make sure you’re creating something of value. Before you publish it, just ask yourself: Would I truly enjoy this article if I were to find it?

Think Mobile

There’s a good chance more than half your visitors will come to your website using their mobile phones, and if the website isn’t optimized for these visitors, this could lead to a poor user experience. As search engines begin to create new search engine indexes for these mobile-friendly websites, it’s very important your website works on all mobile platforms.

Trust Your Web Designer

If you do your research and find a reputable website designer, there’s a good chance they have already developed hundreds of successful websites. While you may have a lot on your mind, a web designer may have some actionable tips that may make sense. Remember, you hired this expert because they probably know more than you, so try to let them exceed your goals with their own ideas.

Summing It Up

Hiring a professional website professional can be a lot of money, but like anything in the business world, you won’t want to skimp on this investment. Since this website, if done right, can lead to a hefty increase in business, it’s so important you take the time to either invest your own time to learn about developing websites or picking out the right professional. Even if you feel you can’t afford one right now, consider small business loan companies, such as Business Credit and Capital, that specialize in this sort of financing. A website is something that can’t wait in the business world.

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The Biggest Hurdles for Small Business Owners

Businessman jumping over hurdle. Business competition concept

Starting a business is a big dream that takes considerable resources to actualize. When you finally have your enterprise in place, some challenges come up, which you may not have fully factored in. Operating a business is just as hard as starting one. Before your small company can take footing and hold its own, you are going to deal with a few obstacles. Small businesses are a crucial part of any economy and are responsible for significant jobs across different sectors. Learning about the biggest hindrances gives you an opportunity to ensure yours stays afloat to play its role in society.


Finding the right people to handle the everyday operations of your business is one of the hardest parts of running a small business. You may wonder how that is with so many people looking for work. For one, an entrepreneur has to find the right talent first. However, getting qualified individuals who can take your company to the next level means spending a lot of money.

It is hard for a small enterprise to match the salaries that established organizations are willing to offer these kinds of employees. The benefits, taxes, training, equipment and bonuses that come with new recruitment can be too much for a small business to afford. Employee healthcare costs are the biggest issues that some companies have to deal with when getting new workers.


Getting the proper exposure for a new product or service can be hard even with all the online marketing options available. When you are a newcomer to the world of business, it can be challenging trying to understand the different web marketing alternatives out there. The noise generated from social media and other marketing tools can be difficult to block out. You find that competitors are already established in those platforms, making it complicated for you to find the right avenue.

Advertising budgets are also a huge problem for small business owners. You may have a few dollars to spare for PPC ads but then find out that the funds are not enough to meet your marketing objectives. Additionally, choosing a marketing platform may involve a lot of trial and error, causing you to lose money. For example, you may start out with pay-per-click only to find out that content marketing is more appropriate, but you have already spent money.

Cash Flow

Small businesses deal with cash flow issues all the time. One reason for this is the presence of clients who don’t pay on time. Another is capital drain, which happens with startups. So you have very little money coming in when there are still bills to pay and no cash reserves – your suppliers still need payments, and the payroll has to be cleared. Economic programs and incentives provide great options for small business owners but, qualifying can be a problem. Fortunately, an SBO can consider different financing options to solve cash flow issues. Getting a loan is one of the easiest ways to ensure that your workers get their salaries and operations don’t stall. A company like Business Credit and Capital offers financing alternatives for SBOs, which you can capitalize on.

Diversifying Client Base

Client dependence refers to the practice of a small business having only one client providing its revenues. It is excellent to have a customer who pays well and on time. There is a need to diversify even though such a client brings in a lot of revenue. Having only one company as a client means that your business is entirely dependent on the existence of that entity. If it were to stop operations, that would be the end. All the risks faced by that one customer trickle down to your small business. You can avoid that by selling your products or services to more than one enterprise. Doing this allows you to have other clients to fall back on in case one doesn’t come through.

Small business owners face other obstacles besides the above like changes in legislature, growing profits, and staying motivated among others. The best way to stay in business is to concentrate on finding solutions to the problems you can control. Getting the right financing, for instance, will help you deal with almost half of the challenges that arise when running a small business.