Social media platforms have become a better place for businesses to reach out to their customers and maintain good relationships with them. Getting and maintaining clients in a business requires more than just advertising for the available products. One has to maintain close relationships with the customers to enhance the business operations. Businesses aim at settling loans provided by business credit and capital entities and therefore everything has to be done to ensure that all the money borrowed from the companies has been recovered and paid back.
Instagram is a social site that has provided businesses with a chance to interact freely with their customers through posting images of products on sale for them to see. Images usually provoke emotions more than the other forms of communication and, therefore, the best way to inform customers about the products they can access. Below are some of the ways Instagram can be used to build stronger customer relationships.
Be creative
Customers usually want to see and hear things differently. When using Instagram, business people should make sure that they make their customers feel the casual part of the product or service. One should take as many photos as possibly related to the product or service. It is necessary to take photos like those of people enjoying the drink being promoted while attending an event and post them on Instagram. This will help bring people nearer since they try to imagine what if they are the ones taking the drink. Words alone are not enough to draw customers close to businesses and products being sold. The creativity of the highest order has to be attained to avoid taking and posting obvious photos.
Getting nostalgic is important
There is a need to discuss the previous issues and events with customers once in a while. Just like old friends, remembering the past will help business people to maintain stronger relationships with their customers.
Business people have to post photos of products sold in the past and allow customers to say how they perceived the products. It is also good to allow them to critic the product or service because the information they give help in making major decisions. Pictures of previous products and the present ones should be posted for customers to discuss and compare. When business people remind customers of where they have come from and where they are at the moment, this will keep customers closer to that business.
Sharing behind the scenes shots energize customers
Business people should let customers know what actually happens apart from what they see in the shopping cart. There is a need to expose customers to things they might not be exposed to if only words were used to describe the product. For example, if dealing with handcrafted items like jewelry, business people should take shots of people crafting the product and share them with customers. This will help to help customers develop interests in the jewelry since they now know happens for the product to be the way it is. This creates a stronger relationship with customers. They will have an urge to purchase the product.