Your retail display is the first impression many customers have of your business. When you present yourself to your public, you should always put your best foot forward. Here are ten tips for creating a retail display that has a high conversion rate.
1 – Market to the right audience.
You might be surprised that many people actually do not market to the people who are right in front of them. Before you spend good money on your retail display, perform some research so that you can find out who those people are.
2 – Authenticity counts.
In order to have a unique retail display, you must have an authentic display. When you make your authenticity a priority, there is no way that you cannot stand out from the crowd.
3 – Make your retail display digital in some way.
You can add a great deal of punch to your display with a little bit of digital firepower. Digital applications, smart phone apps, QR codes and social media blasts are just a few of the ways in which you can connect to your audience even after they get done looking at your physical display.
4 – Make your display informative as well as entertaining.
It is fine to have an entertaining display; however, the display should also tell a customer exactly why your product is more useful or valuable than the product of your competitors.
5 – Make your retail display personal.
Once you understand exactly what your customers want, you can put this information into your retail displays. People are looking for personalized efforts that speak to them, not a generic shopping experience.
6 – Make your offer ubiquitous.
There are many ways that you can incorporate showroom technologies and other convenience options to make your retail displays available in more places than just your showroom floor.
7 – Group products together that go together.
Customers love convenience, so if you group complementary products around each other with your retail displays, you may end up earning more money from your customers. They will appreciate the fact that you did not make them walk around for the peanut butter and jelly.
8 – Use a point-of-purchase display that complements the product that is being sold.
You should not have any use for a great looking retail display that does not show off the product that you are actually trying to sell. Just because a certain display works in theory does not mean that it will work in practice. Go by the feedback of your customers.
9 – Remember your packaging.
Many of your consumers do not have a brand in mind when they go into the store to make a purchase. They let the packaging influence them in their decision. Make sure that you have the most appropriate packaging for your products, and you will certainly sell more than you bargained for.
Ten – Create the proper product placement.
Products that are conveniently placed at eye level are purchased more readily than products that a customer must reach up or down for. If you want a product to sell, then make sure that your audience can see it and that it is convenient for them to see it.
Following the steps above will certainly improve your retail display conversion rate. However, the final word is always with your customer. Take notes on what they are responding to and make your displays work from there.
Having the right business capital team on your side is a great way to ensure that your retail displays are always top notch without having to spend an arm and a leg in operating costs. Make sure that you have the right partnership with a bank that you trust.