Social media allows people to connect with others in both an immediate and ongoing way. This ability provides a number of new opportunities for businesses to market themselves in new ways that heighten visibility and increase customer interaction. Using this new vehicle effectively requires a bit of thoughtful planning.
Choose Your Social Media Strategically Find Out Who Your Viewers Are
Do some research and find out what demographics use each type of social media platform, such as Facebook, Twitter, Instagram, LinkedIn and others. This information will help you choose the right vehicle to reach your market. Some businesses use a broad-based approach. However, you will spend significant amounts of time posting on a regular basis, so a more targeted approach to be more efficient.
Post Product Videos
A good way to garner more interest in your posts is to offer a product video that demonstrates its desirable features. Doing this can offer customers information on the best use of the products and other pertinent information to make it easy to make a purchase from your e-commerce site.
Comment and Engage
Social media gives you the opportunity to have more than a one-way selling experience with customers. You can use this media to provide additional customer service and answer questions about the products you offer. This two-way conversation helps to increase trust and customer satisfaction.
Encourage Site Viewers to Share
The beauty of social media is that it uses contacts you already have to develop even more avenues for doing business. Encourage your viewers to share their experience with others, so that you can take advantage of the increased exposure. Your increased market share may require additional financing, Make sure you have a reliable credit and capital provider that can help you serve your customers’ needs promptly.
Do More Than Sell
Showcasing your products will not keep viewers interested in reading your posts. Provide related subject matter or links to sites that help them become smarter consumers. You should also try to entertain. Nothing draws interest better than humorous material that brightens the viewer’s day.
Find Ways To Add Value For Viewers
Information about new developments in the industry, changes to product design, market trends and maintenance matters can provide greater customer contact and an enhanced purchasing experience.
Use A Combined Media Approach
Encourage your viewer to sign up for your email list so they can be notified of special sales or customer discounts. You can offer a free informational packet or a promotional item if they provide their name and address. Use your social media to enhance your overall marketing strategy to keep your product in the public eye.
http://smallbiztrends.com/2014/12/top-5-ways-use-social-media-ecommerce-website.html
http://www.entrepreneur.com/article/242465
http://www.toprankblog.com/2010/05/10-essential-social-media-tips-for-ecommerce-sites/