The vast majority of businesses rely on exceptional marketing campaigns to generate sales leads and increase revenue. Whether they’re targeting local consumers within their communities or wish to acquire customers on a national level, marketing automation is often the key to maximizing return on investment.
The following marketing automation tools are perfect for any type of business:
Constant Contact
If you rely on keeping in touch with customers online, then Constant Contact is a great automation tool for your business.
This tool allows you to gather contacts, create email marketing campaigns, and automate the sending process. If email functionality is what you’re looking for and don’t need additional frills that other, more expensive tools have, Constant Contact is a perfect fit.
Customer.io
Customer.io comes with much of the same email features that Constant Contact does, but it packs more punch for those who can put in the time to develop the software to their specifications.
This automation tool is lightweight and does require a lot of skill to learn. Business owners can set up email marketing campaigns within minutes and import contacts from a database.
The main feature that sets this program apart from others is that the action of sending emails is not triggered by a date or time, but rather an occurring event.
HubSpot
HubSpot is one of the most well known marketing automation tools currently available. It goes beyond the normal email marketing automation by providing online advertising tools that are great for any business.
While it is a bit more expensive than other automation programs, HubSpot provides a significant amount of education for business owners who wish to do their advertising without hiring other employees. This education along with tools provided on their website can make for a powerful online marketing campaign.
Marketo
Marketo is the most expensive marketing automation tool on this list, and for good reason. The functionality they provide goes well beyond any of the others.
Marketo provides a unique email marketing automation tool with sales team and customer tracking platforms. If you plan on building out your sales team and want to go beyond the basics of emailing in the near future, Marketo would be a great investment for you.
Long Term Growth For Your Company With Marketing Automation
Marketing automation is one of the best ways to increase your revenue on a long term basis. While some of the prices might be a bit overwhelming for small business owners, if these tools are used correctly, the price will be well worth it.
Budgets are tight for most local businesses, a problem that business funding is meant to solve. Business Credit and Capital, a leading business capital funding firm, can provide the funds you need to invest in marketing automation tools.