The Need for Fresh Web Content
If your website isn’t ranked where you’d like, doesn’t have the volume of visitors you desire and isn’t generating any buzz whatsoever, you may want to consider refreshing the content on a more frequent basis.
Refreshing web content encourages visitors to return, gives web crawlers a reason to update your site’s metrics which can result in increased page ranking by search engines.
Update Daily
Ideally, web content should be updated daily. Users who are interested in your content will bookmark your site, share your URL with friends, family and coworkers and check back frequently to look for new visual content, information, products and sales information.
Having this critical information available can mean the difference between visitor conversion and visitors who never return at all.
It is critical to make some update to your web content every day.
Hire a Professional Web Content Creator
Every person is endowed with unique gifts and talents. If you get writer’s block every time that you stare at a blank page to start an article, consider hiring a specialist who writes content professionally.
Professional copyists can work with your business requirements to create professional web copy.
Image and Video Content
Studies consistently show that users who encounter helpful and entertaining video content are more than 3 times likely to return to your website and have as much as 90 percent higher conversion rates when so navigated.
Videos and images capture users attention and entertain your users while giving them useful information.
Re-purpose and Update Old Content
If you’ve had a particular piece of content which did well, or maybe that didn’t do so well, at some point try re-posting it with a new twist. Make a post about your products relevant to an upcoming holiday theme, news event or popular social issue. Take an article and create an info-graphic or discuss it in the context of current trends.
If you’ve got a hit, follow it up with new developments since the original.
Blog Posts and Feedback Pages
Return visitors and customers like to have the feeling that they are an integral part of the online community which you are providing.
Blogs are a great way to encourage visitors and customers to return. It gives you a direct voice to your web audience and allows them to interact with you and each other, further encouraging their return while making them feel valuable.
If your company sells products, feedback pages are also an excellent way to discover how your customers are using your products and to get instantaneous feedback and address customer service issues as well as explore areas to test new product lines.
Both types of content pages can be set up with minimal effort and can provide an opportunity for your web audience to share in your content creation and updating.
Social Network Feeds
If you’ve got a Facebook, Twitter, YouTube or other social media account, create feeds into your website of popular content.
This encourages return visits to your website as well as directs your visitors and customers to become part of your social media audience, increasing the popularity of both sites.
Content Sharing
One factor that encourages content to go viral is the ability to share and rate it.
If you’ve got an entertaining or highly informative piece of content, your audience will want to redistribute it to their own contact lists. It goes without say that visitors who were entertained by the original piece and responses of other visitors will return to your site to check for updates, which in turn will be further shared by them.
Final Thoughts
Providing regularly refreshed web content will increase your website’s popularity, encourage your audience to share your content, thus drawing in more traffic and can increase your website’s ranking, which is critical to driving new traffic to your site.
Outdated web content gives website visitors the impression that your company has abandoned its web efforts and doesn’t care about visitors and customers. Savvy competitors exploit this by drawing in disinterested customers with their own fresh and entertaining content.
Fresh content need not be an overly burdensome task and this article explores ways to encourage your web audience to participate in the process.
Business Credit and Capital is a direct lender with more than 30 years experience providing businesses with various types of credit with customized loan types.
Contact Business Credit & Capital today to discuss how we may provide financing for your online web based business.