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We are living in the age of the Internet. This incredible invention has changed the way we conduct business, do our shopping and access our entertainment. Thanks to the explosion in social media, the Internet has also changed the way we can communicate with each other and market products. This type of instant access to people is an invaluable resource. The key is knowing how to use it to your greatest advantage.

The simple fact is that social media is here to stay. With over one billion people on Facebook and hundreds of millions of people on Twitter and LinkedIn, this form of communication has captured the imagination of the global populace. If you do not embrace it and learn how to use it, you and your business will be left behind by your competition. Being able to successfully promote your business on social media is just as important as securing adequate financing from a company such as Business Credit & Capital. Just like the fast merchant cash advances offered by Business Credit & Capital, social media must be used wisely in order to get the most value out of it. So how does a person go about networking on LinkedIn, Twitter and Facebook?

Facebook
If you are just starting your business, your company’s own Facebook page will probably not be bustling with activity. Therefore, you will need to go out and start gathering your own followers and drumming up interest in your own business. One of the best ways to do this is to go to Facebook pages that are related to things that are similar to the products or services that your company sells. This is a great way to find people who might be interested in doing business with you. Start to follow these people and strike up conversations with them. Do not blatantly promote your products, this might turn off your followers. Subtly mention the things you have for sale. You can also post photos to your wall to gain added interest.

LinkedIn
You can help your business grow by using LinkedIn as a tool for professional networking. Create a profile and make sure to list your education, information about your company and everything you have accomplished in your career. It is vital that you always keep all of the items on your profile as current as possible. Doing this will allow your various connections to follow your progress. You can also use this site as a venue to exchange ideas, become a member of professional networking groups and share informative articles.

Twitter 
The ability to join a global community of people with common interests is what makes Twitter so valuable as a networking resource. Look for trending topics that are related to your business. Join the discussion and connect with people who are likely to be interested in your products and services. Follow these people as well as their friends. You can then begin to promote your business directly to your core audience. Instead of buying an expensive ad on television and having no way to guarantee that the people your products are made for will ever see it, Twitter allows you to send messages directly to people you already know are interested in what you sell. The fact that Twitter is completely free makes it ideal for new companies with limited funds.

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