LinkedIn isn’t only useful for finding jobs. It provides an excellent tool for promoting your business to potential clients and employees on the Web. However, this is more complicated than simply trying to gain as many connections as possible. There are a number of ways to increase your firm’s visibility:
Get Involved
1. Like and post comments on other users’ updates. Share a connection’s news if you consider it helpful or interesting. Keep in mind that the “notifications” section of LinkedIn can help you find updates that relate to your industry.
2. Establish or contribute to a niche interest group. It should be relevant to your company’s economic sector. For example, an electronics brand might create a group for truckers who use CB radios. Remember to initiate and take part in the discussions.
Your Profile
3. Don’t just rely on your company’s LinkedIn profile page to enhance visibility. Place information and updates about the business on your personal profile. If you don’t have one, take the time to create it. Be sure to only put professional images and text on both pages.
4. Supply business status updates on a regular basis. Share useful Web pages and newsworthy information about your firm. For instance, you could tell readers that the company just finished a major construction project or received an award. LinkedIn will notify your connections.
Quality Material
5. Always try to post top-notch content that other users will want to share without the need for incentives or reminders. Insightful news, data or analysis is certainly preferable to blatant advertising. For ideas, take a look at material that your connections have shared or liked on LinkedIn.
6. Attempt to start a friendly debate or conversation among users who work in your industry. Present a new idea or ask for opinions on a subject of interest. Always remember to remain respectful of others’ beliefs.
Connections
7. Although it isn’t enough to build a huge network of connections, this will certainly help boost your company’s exposure. Remember to periodically invite reputable business partners, associates or contractors to join LinkedIn and connect with your firm.
8. Don’t forget basic online marketing techniques. Put links to your profile on the company website and its email newsletters. Check to see if other social networks provide the option to add LinkedIn profile links. For example, this is often possible on crowdfunding websites.
Updates, profiles and groups offer great ways to promote your business for free, but this method can be time-consuming. You may benefit from supplementing it with paid ads on LinkedIn or other social networks. Business Credit and Capital can provide a cash advance to help your company afford the advertising it needs to succeed.