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Contrary to what many webmasters believe, you can directly affect the bounce rate of your website through enhancements to the structure. Bounce rate is not all about SEO keyword choice. Below are just a few of the ways that your site structure can be improved so people will stay awhile longer.

First, make sure that your site is as fast as it can be.
If you coded your website yourself, take a look at the code so that you can optimize it. If you are on a pre-built structure like most people, you still may be able to improve speed. Cut out all of the extraneous apps and multimedia that are not helping to move information about your company. Cut out any duplicitous apps and cut down on the size of pictures – going from *.tif or *bmp to *.jpg can help tremendously in that endeavor.

Keep in mind that the speed your website is one of the factors that affect your search engine ranking in Google, Yahoo and Bing. Your bounce rate will certainly reduce itself if you are seen as trustworthy within the major search engines.

Second, streamline your website so that the journey of the customer is direct.
One of the most effective tools that you can incorporate is a navigation bar. You never know when a customer becomes ready to make a purchase – that person does not necessarily have to go through your entire sales process before he or she is convinced. However, if you force that customer to do so, then he may become annoyed and click away.

The bottom line is that more clicks equal more click-aways. Create a pathway that is the most direct for your customer. Automate as much of the process as possible. Although your customer should feel in control, the secret is to take away as much control as possible, leaving the customer to view an entertaining and informative performance that leads up to your preferred conversion action.

Put your best sales foot forward.
You need a responsive website so that your headline appears in the window directly no matter what device it is accessed from. Not only will this help your search engine ranking, but it will also improve your conversions and reduce bounce rate because your website will look more organized.

Make sure that your headline includes something that your customers will find intriguing. The first thing that your potential customer sees should be an idea that makes that person want to move forward with your brand or product.

Point your advertisements directly to the page that is most effective for it.
One of the looking mistakes that some webmasters make is believing that their homepage has to be their landing page. Depending on the type of advertisement that you put on the major search engines in a PPC campaign, your back pages may be more effective landing pages. Take a close look at the analytics of your advertorial campaigns in order to see exactly where your potential customers are clicking.

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